National Payments Corporation of India (NPCI) has announced a partnership with Times of India (TOI). The partnership aims to spread awareness on digital payment security. The message will be conveyed through R.K. Laxman’s famous ‘common man’ character. The campaign will give people tips and advice for the security of digital transactions.
New Delhi: NPCI and Times of India have jointly launched a campaign to make digital payments secure. The campaign will use the ‘Common Man’ cartoon character created by R.K. Laxman. The aim of this campaign is to make people aware about digital payment fraud. The ‘Common Man’ character will be used for the campaign because it is easily understandable to people. The ‘Common Man’ has been a part of the lives of Indians for many years. Now he will become the face of digital payment security. This campaign represents millions of Indians who want to understand the world of digital payments. ‘Common Man’ will tell people in his humorous style how to avoid scams and how to make safe digital transactions.
What is the purpose of this initiative?
The purpose of this initiative is to spread awareness about different types of digital payment frauds. These include phishing, OTP scams and fake apps. Through this, NPCI wants to give information to people about safe digital transactions.
MD and CEO of NPCI Dilip Asbe said, ‘We are happy that we are joining Times of India and their famous character ‘Common Man’. Digital payment security is very important. We want to spread awareness about this. People are now becoming more dependent on digital transactions. In such a situation, they should know about safe payment methods. This campaign will give necessary information to protect people from scams.’
Why was the Common Man character chosen?
Sameer Sainani, COO of Optimal Media Solutions said, ‘Times of India’s ‘Common Man’ has always been the voice of every Indian. We are proud that we are using this voice to spread awareness about digital payment security. The aim of the ‘Common Man vs Con Man’ campaign is to create awareness about safe digital payments. This campaign will inform our readers in a fun and easy way. This will make digital transactions safe for everyone. NPCI has done a great job in spreading awareness about safe digital payments and we are happy to be associated with them. Times of India will spread this message across the country through print and digital platforms.’
This unique alliance of NPCI and Times of India is a combination of tradition and modernity. In this campaign, advice will be given to be cautious along with humor. India is moving towards creating a safe digital payment ecosystem.
NPCI has always been working in new ways. NPCI provides safe and inclusive payment solutions across India and around the world.
