Vedix, the world’s first and largest customized Ayurvedic beauty brand known for designing personalized hair and skin care products, brought on Balika Vadhu Avika Gor to launch a digital campaign to promote their haircare range Is. Avika, like Vedax, ventured into the industry at the young age of 7 years and won a billion hearts in India, the way she called Jagya and Dadi Sa. She has enthralled her fans and audience with her performance in Sasural Simar Ka. The film and television industry’s hard work, long hours, non-stop shooting schedule ultimately affected her hair growth. She noticed that her hair has become dry due to the use of harsh chemicals which is causing hair fall. Enter Vedax, who designed a customized hair care regimen for Avika, Which had to answer some simple questions. Vedix uses AI and data science to provide real-time analysis of a person’s dosha profile and informs them about pathologies or imbalances in the body that need to be corrected.
Avika Gor says, “For the first time, I understood my dosha profile and imbalances that resulted from using various hair products laden with chemicals. Ever since I started using Vedix Hair Oil, I knew it was something Special as it is perfectly suited for my hair and scalp. Within no time, I noticed my hair becoming healthier and stronger. There were no signs of hair fall. Vedix took care of my hair concerns Kept. I 100% recommend it.”
Vedax offers 100% Ayurvedic Herbal Natural Products which is made without using any harmful chemicals, or SLA or Parabens. They do not test on any animals. The use of ayurvedic herbs like Bhringraj, Brahmi, Amalaki, Yashtimadhu, Dhatura and many other ayurvedic herbs play an important role in preventing hair fall and dandruff and promoting healthy hair growth. The brand also has a market presence in the skincare segment along with customization of products that make up the DNA of Vedix.
Wedix uses a 7-10 day feedback loop over email and WhatsApp to further improve the customized setup. It has recently launched a range of exclusive SKUs of Ayurvedic toners, face masks and face oils on marketplaces such as Amazon, Myntra, Purplle, Flipkart and Tata Cliq. We are currently celebrating a month-long first-of-its-kind Vedax Ayurvedic Beauty Festival with huge discounts, new launches, festive gift packs and flash sales.
Jatin Gujrathi, Business Head, Vedics says, “Work stress, long working hours We all have almost no time to take care of our hair and skin. Wedix was born to help our mobile customers address their hair and skin concerns without worrying about the side effects that often result from repeated use of chemical base cosmetics.
With Vedics, we are bringing the 5,000-year-old truth of Ayurveda in contemporary form. Ayurveda teaches us to adapt according to individual needs. We have successfully helped millions of customers break the cycle of constant trial and error by providing high efficacy products that work.”
Vedix has recently launched Gandusha/Kavala Oil Pulling Oil Oral Detox and an all new mens skincare range, focusing in 3 major categories – Hair, Facial and Oral market segment. The brand has emerged as the largest Ayurveda beauty brand in India with an ARR of Rs 160 crore. The company aims to touch Rs 500 crore revenue in the next 2 years.
