Life Insurance Corporation of India (LIC) launched Anand Mobile App (ANANDA Mobile App). This will make the process of getting a life insurance policy easier.
As per the press release of Life Insurance Corporation of India (LIC), Atma Nirbhar Agents in LIC New Business Digital Application, a digital paperless solution for new business processes has been given a new dimension with the launch of Ananda Mobile App. Is. LIC Chairman MR Kumar launched the Anand mobile app through video conferencing. LIC said that the proposed Life’s built on paperless KYC process using Aadhaar based e-authentication, the digital application is a tool for on-boarding process for obtaining life insurance policies through paperless module with the help of agent or intermediary .
According to LIC’s media report, the app has all the typical features of a digital application and promises to provide easy access to the field force in their quest to reach out to potential customers through the latest technology. With the mobile app, it is expected that the usage level of ANANDA among agents/intermediaries will increase thus taking the new business to greater heights.
— LIC India Forever (@LICIndiaForever) August 25, 2021
According to the press report, the event was marked with the release of an e-training video for the agents, showing the salient features of the mobile app and the process from introduction to completion of the life insurance policy. The launch had created tremendous excitement among the marketing executives and the middlemen of LIC of India.
LIC in its media report said that LIC Chairman in his keynote remarked that the launch of Anand Mobile App is a big day for LIC as the organization has taken a huge leap and today’s launch is the result of a two-way process, In which the development of the mobile app has resulted in the high level of use of the Anand module. The Chairman further said that though the future changes many things, one thing that does not change is the need for insurance and LIC has been able to create that need among the insured masses.
LIC informed that he called upon all the agents and intermediaries of the organization to adopt, accept, try this app and get the experience of getting into the fast lane using the mobile app. The Chairman commended the Business Department IT and the new teams for developing this app. The first Life Insurance Policy under Anand Mobile App was executed by Mr. Merrill Baptista, a Senior-Flighting Agent under Mumbai Division III of Western Region in the presence of Chairman.
