Over 4,000 screens at multiplexes from across the country, including PVR, INOX, Cinepolis, Carnival, and Delite, have teamed up to offer a ‘celebratory admission price’ of ₹75 to mark National Cinema Day.
Multiplex Association of India (MAI) has postponed National Cinema Day’s celebration which was earlier scheduled to be celebrated on September 16.
In an official notification, the MIA said that on request from various stakeholders and in order to maximize participation, the National Cinema Day will now be held on 23 September.
Over 4,000 screens at multiplexes from across the country, including PVR, INOX, Cinepolis, Carnival, and Delite, have teamed up to offer a “celebratory admission price” of ₹75 to mark National Cinema Day.
However, several netizens said the move to postpone the National Cinema Day is due to the massive responses of the audience to the recently released sci-fi action film ‘Brahmastra: Part -1: Shiva’ the cinema hall owners requested MAI to postpone the celebrations for a week.
Over the past few months, Bollywood faced a lot of backlash on social media and because of the cancel culture and boycott trend many big films failed to collect huge numbers at the box office, currently ‘Brahmastra’ could be seen bringing back the audience to the big screen.
As per trade reports, the sci-fi action film collected over ₹100 crores at the box office in India, after three days of its release, which is the highest first-week collection by any Hindi film this year.
Globally, ‘Brahmastra’ collected ₹225 crores at the box office gross after three days.
“The Multiplex Association of India (MAI) and Cinemas across India, welcome moviegoers to spend a day at the movies with a celebratory admission price of ₹75 to mark National Cinema Day.
“The National Cinema Day was previously announced to be held on 16th September, however, on request from various stakeholders and in order to maximize participation, it would now be held on 23rd September,” the national multiplex trade body said in a statement.
The massive discount is a way of saying a “thank you” gesture for movie-lovers who have contributed to reopening the cinema after the long break due to the Covid-19 pandemic, the MAI had said.
The National Cinema Day will bring together audiences of all ages to enjoy a day at the movies, added the MAI.
The National Cinema Day was previously announced to be held on 16th September, however, on request from various stake holders and in order to maximize participation, it would now be held on 23rd September #NationalCinemaDay2022 #Sep23 pic.twitter.com/c5DeDCYaMD
— Multiplex Association Of India (@MAofIndia) September 13, 2022
“National Cinema Day celebrates the successful reopening of cinemas and is a ‘thank you’ to the moviegoers who made this happen. National Cinema Day is also an invitation to those moviegoers who haven’t made it back to a cinema near them, yet,” the association said.
It must be noted that the Hollywood film Avatar is returning to cinemas on September 23. Disney announced that James Cameron’s 2009 sci-fi epic will be re-released on September 23 in India. Avatar is coming back in theatres in remastered 4K High Dynamic Range format. However, it remains unclear whether the audience will get a chance to watch this cult sci-fi at ₹75 or not.
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