Reliance Industries’ video streaming platform JioCinema has launched new subscription plans to take on domestic rivals Netflix, Disney+ Hotstar and Amazon Prime Video in the Indian OTT market.
New ad-free Plan: JioCinema Premium will include ad-free content in all languages, including original series, movies, kids’ shows and TV entertainment on any device, including connected TV sets, at ₹29 per month. The company will also offer a family plan at ₹89 per month that will allow users to stream content on four devices simultaneously.
Streaming platforms have recently been deploying hybrid models (driven by both advertising and subscriptions) to increase revenue. Last year, JioCinema launched a ₹999 annual plan for ad-free Hollywood content and ad-supported local-language programming and sports.
While sports content and some entertainment programming, including the ongoing Indian Premier League (IPL), will remain available for free as part of its ad-supported offering, the new ad-free plans will include original series and movies such as Strategy: Balakot and movies. Beyond, and Murder in Mahim among others.
Children’s and family entertainment, including titles like Motu Patlu, Shiv Aur Rudra, and content from Viacom18-owned local language TV channels like Colors and Nickelodeon will also become ad-free, and serials will be available to JioCinema members first. These are broadcast on TV. The company said that more than 20 TV channels from the Viacom18 network will be available for streaming.
International content through partnerships with Peacock, HBO, Paramount and Warner Bros. Discovery, including titles like Game of Thrones, House of the Dragon, Oppenheimer and Barbie, also available ad-free in Hindi, Tamil, Telugu, Bengali and Marathi Will be available. Said.
Outwit rivals
The JioCinema premium plan significantly undercuts the offerings from Netflix, Disney+Hotstar, and Amazon Prime Video. Netflix’s premium plan, which allows users to stream 4K content on up to four devices at a time, costs ₹ 649 per month, while Disney+ Hotstar’s premium plan costs ₹ 1,499 per year or ₹ 299 per month. Is. Amazon Prime Video comes bundled with Amazon Prime, which also costs ₹ 1,499 per year or ₹ 299 per month. Amazon also offers Prime Lite, which includes free shipping and access to Prime Video content with ads for ₹799 per year.
Kiran Mani, CEO, Viacom18 Digital, said, “Building an entertainment ecosystem with a product made for every Indian home is not just a business strategy, but a vision to empower our country and users with an unmatched entertainment experience Is. JioCinema Premium aims to redefine the premium entertainment story for every Indian while making daily viewing a habit.
He said the launch of JioCinema Premium breaks down the cost and quality barriers in accessing premium entertainment by offering 4K streaming, high quality audio, offline viewing and no device restrictions.
Ad-supported schemes are mushrooming
Realizing that video streaming platforms are increasingly creating ad-supported plans, the hybrid model works best for price-sensitive Indian consumers. Revenue from ad-free subscription plans in India is expected to grow at a compound annual growth rate (CAGR) of 19%, from $1.2 billion in 2022 to $2.9 billion in 2027, while revenue from ad-supported plans is expected to grow from $1.15 billion in 2027. Maybe $2.42. A report by Deloitte states that billions of dollars of turnover were generated at a CAGR of 16% in the same period.
“The developed world is following in our footsteps on portfolio pairing,” Jehil Thakkar, partner and media and entertainment sector leader at Deloitte India, said in a recent interview. OTT platforms are going back to the drawing board and re-thinking the breadth of content and budget.”
In February, Reliance Industries and The Walt Disney Company joined forces to create a media giant by combining the businesses of Reliance’s Viacom18 Media Pvt Ltd and Disney’s Star India. RIL will also invest ₹ 11,500 crore in the joint venture, taking the post-money value of the combined entity to ₹ 70,352 crore, excluding synergies.
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