TRAI New Rule: Will OTP SMS stop coming from November 1? If TRAI’s new rules are followed, telecom companies will not be able to send commercial SMS. Telecom operators in India have expressed their concern about the new rules of the Telecom Regulatory Authority of India (TRAI) which are going to be implemented from November 1.
TRAI New Rule: Will OTP SMS stop coming from November 1? If TRAI’s new rules are followed, telecom companies will not be able to send commercial SMS. Telecom operators in India have expressed their concern about the new rules of the Telecom Regulatory Authority of India (TRAI) which are going to be implemented from November 1. According to this rule, it will be mandatory to trace transaction and service SMS coming from banks, e-commerce platforms and other financial institutions, which was previously exempted. If there is any interruption in any message, that message will be filtered.
Telecom companies have said that many key institutions (PEs) and telemarketers are not yet ready to comply with these rules, which may hinder the delivery of OTP and other necessary messages. The Cellular Operators Association of India (COAI) has informed TRAI about this issue and has appealed to extend the date of implementation of this new rule. This association includes telecom companies like Jio, Airtel and Voda-Idea. TRAI has directed that telecom companies will not allow messages that cannot be traced to reach customers.
According to the report, telecom operators have stated that telemarketers and PEs have not started implementing the necessary technical solutions. In such a situation, messages containing OTP and other important information will not reach people.
It is believed that around 1.5 – 1.7 billion commercial messages are sent daily in India, so due to these rules, the delivery of messages may take a lot of time or they may reach late. Telecom companies have suggested that these rules should be implemented in ‘logger mode’ from November 1 so that if any wrong signals are sent, they can be noted and appropriate action can be taken. The industry has promised that by December 1, the delivery of ad volumes will be brought in ‘blocking mode’.
