When it comes to global markets, there are very few countries that display as much promise, and are growing as rapidly as the Indian market. This is true for a myriad of industries. From the smartphone industry, to the home appliances segment, the who’s-who of various industries, belonging to any and all segments see India as their proverbial promised land.
After all, India is the home to more than 1.3 billion people, with a burgeoning middle class, and one of the largest youth populations in the world according to a recent UN report. This translates to a diverse set of consumers with varied tastes and spending habits. From the frugal to the frivolous, brands can target and cater to specific segments in the country, and still expect to perform incredibly well.
For laptop brands, the Indian market is a proverbial gold mine. Indian consumers can be capricious, and while some stick to the budget-friendly models, others, especially the young adults can be audacious and ambitious. Today more than ever, the young adults want to own the best branded laptops, and there is arguably no other brand that appeals to the average consumer to buy an i5 laptop from the best laptop brands.
Dell offers multiple laptop lines, as the brand caters to the entire consumer spectrum. From the casual user that needs a laptop to get day-to-day tasks done, to the ardent gamer that requires a powerful machine, all the needs and requirements are addressed by the brand.
Dell also enjoyed a 21.3 percent market share during Q3 2020 in the country, shipping 7,31,000 units in just one quarter. To understand why there is such a massive demand for Dell laptops, it is imperative that we understand its brand appeal, and what it offers to the consumers.
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What makes Dell laptops so popular is that the brand lives up to its promise of catering to every segment. Whether you are a student, a working professional, a businessman, a gamer, or a CEO of a company; Dell has a laptop for everyone.
For instance, Dell i5 laptops are extremely popular among working professionals and young adults. A good example is the Dell Inspiron 15 5584 (C568123WIN9) laptop, which is one of the best laptops in the mid-range segment. Powered by the Intel Core i5 processor, and boasting of 8GB RAM, this device comes with 1TB HDD + 512GB SSD storage, while the laptop’s price is around Rs. 65,000. Similarly, the Dell Inspiron 14 3000 Series laptop is available for less than Rs. 30,000, making it the ideal laptop for students.
Affordably priced laptops
Dell laptops, unlike the models offered by competing brands such as Apple, are reasonably priced. The Dell G5 15 SE (2020) laptop, for instance, can go toe-to-toe with any premium gaming device, but is relatively affordable. While the brand offers a range of premium devices, it still places greater emphasis on offering affordable models.
The Dell Inspiron 15 5509 laptop, which boasts of a sleek design, multiple connectivity ports, and an exquisite display is available from Rs. 47,000. With the looks and build of a premium model, and excellent features and specifications, this laptop is a true powerhouse. It also stands as a testament to Dell’s efforts, and the brand’s continued endeavour to reach out to as many consumers as possible.
Features and specifications count
Dell laptops also come with the best-in-class features and specifications, giving consumers the best value for their money. This definitely helps, as Dell prioritizes customer satisfaction. Furthermore, Dell’s latest XPS model, according to expert reviews, is one of the very few laptop models that can actually compete with Apple’s high-end MacBook Pro model.
Dell designs its high-end laptops to exude elegance, and offers Intel Core i9 processors, 32GB RAM, 1TB SSD storage and more. The Dell XPS 15 9570 laptop is an excellent example, as the brand competes with other laptop and PC giants to cement its place as the best laptop brand in the world.
Now, you can purchase your favourite Dell laptop without getting bogged down by the price tag. All you have to do is shop on the Bajaj Finserv EMI Store. India’s first EMI-only online destination allows you to purchase your favourite products on easy EMIs, and by using your Bajaj Finserv EMI Network Card, you can buy the product on No Cost EMIs as well. Just select your preferred repayment terms, and bring home your new Dell laptop today!
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